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🍋 Digital Marketer · Designer · Builder

I figured out marketing by doing it wrong first.

Performance marketing, SEO, design, and vibe code. All self-taught, all the hard way. Based in Bangalore.

See My Work ↓ Get in Touch
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Marketing Work

Campaigns with
real numbers.

Not vanity metrics. Real outcomes from real budgets, with the thinking behind every decision.

Performance Marketing · Full Funnel

Kai Early Years

Took over from an agency that burned budget on unqualified leads. Rebuilt the entire funnel (Meta, Google, SEO, website) and turned 2.1% warm leads into 22.2%.

10× Warm Lead Ratio
1.79× ROAS
+126% Website Traffic
Read the case study →
Design · Content · Agency Management

New Horizon Schools

Five years across two schools. From accidental social media manager during COVID to running creatives and managing a ₹2.5L/month agency. The prequel to everything I know.

90→1.9K Instagram
5 Years 2019–2025
Read the case study →
Design Work

Things I've designed.

Logos, packaging, websites, print. All shipped to real clients.

Walto Coffee — homepage design showing hero section, product cards, and warm brand palette
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Brand Identity · Packaging · Web Design

Walto | Premium Filter Coffee

Full brand identity for a South Indian filter coffee startup. Logo system with a custom monogram (coffee bean sunrise in the "O"), two product label variants, and a 4-page e-commerce website design in Figma.

Logo System Packaging Website Design Figma
Walto combined logo — wordmark with monogram
Combined Logo
Walto monogram — coffee cup with sunrise and bean illustration
Monogram
Walto wordmark — full logo on dark background
Wordmark
Walto Chic label — 80% coffee 20% chicory, orange accent
Label: Chic Blend
Walto Pure label — 100% coffee, teal accent
Label: Pure Blend
Walto website — Our Story page with brand narrative
Our Story Page
Walto website — Journal page with blog cards
Journal Page
Walto website — Contact page with form
Contact Page
Coleafy Organic jaggery powder packaging — front and back of pouch
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Brand Identity · Packaging

Coleafy Organic / Aayush Saga

Two brand identities for the same jaggery company. Coleafy Organic (organic positioning, teal/green palette) and Aayush Saga (traditional, green/gold). Logos and full packaging design for both.

Logo Design Packaging Brand Strategy
Coleafy Organic logo — circular farm and sugarcane mark on business card
Coleafy Logo
Aayush Saga logo — sugarcane illustration in green
Aayush Saga Logo
Aayush Saga jaggery powder packaging — white pouch with green branding
Aayush Saga Packaging
Udaan event logo — gold foil embossed lettering with wings in the A, on textured paper
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Logo Design · Event Branding

Udaan | New Horizon Event

Event logo for "Udaan" (meaning "flight"), a student innovation event at New Horizon. The wings replace the double-A, tying the name to its meaning. Gold foil treatment for print.

Logo Design Event Identity
Rank:Bid app UI mockup — mobile screens showing student and institute flows, bidding interface, and profile views
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UI/UX · Personal Project

Rank:Bid | App UI Concept

A UI exercise. A concept app where students and institutes bid on each other based on rank and merit. Designed the logo, user flows for both sides, and full mobile screen set.

UI Design Logo Mobile App
New Horizon International School prospectus — multi-page layout with facilities, campus photos, and school branding
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Print Design · Social Media

New Horizon | Print & Digital

Prospectuses, brochures, and social media creatives for New Horizon Educational Institutions. Multi-page print layouts, admissions campaigns, and ongoing social content.

Prospectus Brochure Social Creatives Print
New Horizon College brochure — multi-page spread with campus photos and course info
NH College Brochure
NHIS admissions open social post — nursery to grade 8
NHIS Admissions Post
New Horizon College admissions social post — 2023-24
NHC Admissions Post
New Horizon College Kasturinagar admissions creative
NHC Kasturinagar Post
Design preview
Vibe-Coded Apps

Things I've built.

Real tools that solve real problems. Not tutorials. Shipped products.

Kai Admissions admin dashboard showing applications table with status cards, search, and student records
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Kai Admissions System

Full digital admissions portal for a preschool. Parent-facing multi-step form, admin dashboard with status management, email notifications, and cloud file uploads.

Firebase Cloudinary Netlify Resend
Performance Marketing Tracker dashboard with FMA Brotherhood theme, showing daily tasks, mastery stats, streak counter, and weekly practice grid
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Performance Marketing Tracker

Self-study tracker with Firebase sync, FMA:B themed UI, GitHub Actions CI/CD, and planned Make.com email nudge automation.

Firebase GitHub Actions HTML/CSS/JS
Blog

Thinking out loud.

Campaign breakdowns, marketing experiments, and things I'm figuring out.

Read more on Medium →
The Story

From circuits to
campaigns.

Nobody studies electrical engineering to end up running Meta Ads.

I got a B.Tech in Electrical & Electronics from College of Engineering Munnar. Circuits, signals, systems thinking. Then I ended up teaching at New Horizon Public School in Bangalore, running the ATL (Atal Tinkering Lab), showing kids how to build things.

COVID hit, and suddenly I was the IT guy. Setting up online classes, fixing laptops, keeping things running. Somewhere in there, someone asked me to post on the school's Instagram. It had 90 followers. By the time I left, it had 1,900.

That got me hooked. I moved to New Horizon International School as a graphic designer, then started working with their agency. Reviewing reports, making creatives, learning what ₹2.5 lakh a month in ad spend actually looks like when someone else is driving.

Then came Kai Early Years, where I did everything myself. Meta Ads, Google Ads, SEO, website, content, the works. No agency. No safety net. Warm lead ratio went from 2.1% to 22.2%.

Still figuring things out. Just faster now.

10×
Warm lead ratio improvement at Kai
1.79×
ROAS on a preschool budget
90→1.9K
Instagram grown from scratch
Full-stack
Ads · SEO · Design · Vibe Code
Get in Touch

Like how I think? Let's talk.

Whether it's a campaign, a freelance gig, or a full-time role. I'm open to good work with good people.

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